Sports vs Video Games

To reduce the growing population of obese children in the world the parents need to encourage sports and outside play over video games. Kids in the world today know little about sports and the rules. But spend more time playing video games then outside being active. What happened to neighborhood hide and seek, or pick-up basketball games with other neighborhood kids. Today children are more interested in video games, computers and television, and parents are afraid of letting their children run around the streets because of kidnappings.When I was a kid I had video games but I spent most of my time outside playing. Being outside with the fresh air and the sunshine was the best thing for me. In this year today there are a lot of kids who don’t know how to play sports or are too obese to play sports. Take basketball for instants I personally think it’s one of the easiest sports besides football. The rules are simple in basketball, dribble the ball one hand at a time, and d on’t carry the ball. Also in basketball it’s up to you and your team to score as many points as you can.But in the game of basketball like any other sport you have to work as a team. One of the major benefits you get from playing sports is understanding how to work really good with other people. In my mind TEAM means Together Everyone Achieves More, which means if you try to do everything by yourself you won’t get very far. Video games don’t teach you how to work with others. Also most of the video games today prompt violence and use profanity. (Gump, 3) The majority of kids are no longer interested in physical activity.There are a certain percentage of kids today that are addicted to video games. I believe that at a youth age kids shouldn’t be addicted to anything. Video games in today’s society have a negative influence on kids because it separates them from reality. Besides working together basketball also benefits you in other ways like it will keep you healthy and moving like other kids. I played basketball for 7 years. I maintained a body weight of 145 lbs. With my body being and looking the way it did, it made me feel extremely good and confident.There is so much that comes with playing basketball the constant practicing and working out in the weight room. From all the extra running and lifting weights that you have to do keeps the body healthy and muscular. Aerobic exercise strengthens the heart and lungs. Not only does exercise help the internal organs but it also increases strength and stamina. Sports do not only help you physically but mentally as well. There is no match to the happiness that sports bring. Playing sports is energy put to good use.Sports are a form of exercise which generates happiness in your body, thus restoring your mental health. Video games don’t help lose weight it helps gain weight. Also video games can mess up a kid mentally instead of making you happy it makes you violent or s ad. Sports improve you physical and psychological health; physical because sports involve exercise and psychological because playing is something you enjoy, it’s something that relaxes your mind. The lack of encouragement from parents when it comes to sports needs to be cut down. As many parents there are in this world that have played sports.There should be twice as many kids playing these sports. I believe if parents get more involved in their child’s physical life there will be less obese children. What these kids need most is love and supporting parents teaching them the benefits of sports and a healthy life. So by parents being active with their children this would also cut down on the violence in the world today. Work Cited http://www. tribtoday. com/page/content. detail/id/565582/BOYS–VIDEO-GAMES-VS–STUDYING. html? nav=5059-By LAUREN GUMP – Warren G. Harding High School

Project Management Written Assignment 1

2012-02-MAN-435-OL009: Project Management Written Assignment 1 1. Discuss the principal reasons why project management has become such a popular business tool in recent years. Business has changed in the past 20 or so years. Products are being produced more rapidly and with the introduction of globalization competition has become more abundant. There is a need to become more customer focused but at the same time quicker to market while still reducing cost. Doing business the old way is just not cutting it anymore. Project management gives companies the ability to focus on many things at once without losing focus on their core business model.Processes become projects that have a start and finish and can be tracked and quantified from beginning to end. Projects also give the company the ability to become more innovative by bringing people from different departments together. This promotes fresh thinking and upsets the status quo which is a good thing. 2. Suppose that you are in charge of a production line. What is expected of you as a process manager? Now suppose that you are assigned the task of making a radical change to the production process. What then would be expected of you as a project manager?As a process manager you are in charge of making sure the day to day operation is running smoothly and that you meet your immediate quotas. You are also in charge of managing people. Managing people includes disciplining workers when need and conflict resolution. A process manager, especially on the production line level is not involved in big picture thinking and only needs to be concerned with what is happening in their department. If I were tasked with revamping the production line my day-to-day would change drastically. My main focus would less about the process and more about the project.Instead of managing people directly it would be more about managing the project and the conflict resolution would be more focused on how to make the team members work together for the common goal. The project would probably be more big picture oriented instead of focused on just the task at hand. More would be expected of me than just meeting quota. 3. Describe the basic elements of the project life cycle. Why is an understanding of the project life cycle relevant for understanding project management? The project life cycle consists of the conceptualization phase, the planning phase, the execution phase, and the termination phase.Understanding the project lifecycle is important because it is the base of all project management. You take one phase out and the project will fail. You cannot start a project without a good scope, or blueprint. The project lifecycle is set up so that you cannot move on to the next stage in the cycle without going through the previous stage. I also want to mention the termination phase. This is where you terminate the project and put together a document that explains the delays and fixes that helped the project come to fruition. 4.Compare and contrast the three organizational structures discussed in the text: functional, project, and matrix. Provide examples that show the difference between the three, including some of the advantages and disadvantages of each. There are three main organizational structure types used in business today. They are functional, project and matrix. They each have their strong points and weaknesses. I will list the strengths and weaknesses of each while comparing them to each other. The functional structure is based around having similar activities grouped into departments. An example of this would be an accounting department.The strength of the functional structure is that you have a group of experts located in one department which makes choosing someone with a certain expertise more efficient. The weakness to this structure comes when you try to allocate people to projects. Their loyalty will always be to their function which usually puts the project on the back burner. The proje ct structure takes some of the stress of the project managers by making it so they don’t have to be second to a functional manager. They get full access to their own people and the loyalty is always on the project. The downfall to this structure is that they may have a lack of expertise.Especially since project structures usually go to external sources when needing a specific type of expertise. Therefore they lose that expertise when the project is completed. The matrix structure is good in that it combines strengths from both the functional structure and the project structure by placing the functional and project managers on the same level. The downfall comes when there is disagreement on where the resources should be best allocated. This structure involves more negotiating and politics than the other structures and takes a special skill set to be an effective project manager.

Why We Crave Horror Paper

Essay 5: Position Paper50 pts Description:4-5 pages, double-spaced, plus a separate MLA-format Works Cited page Skills:Everything! Due:First Draft:Friday, 10 December (in-class discussion) Final Draft:Monday, 13 December (Submit during Final Exam time: 2:45-4:45pm) Sources:Reading Critically, Writing Well (RC) pp. 517-534, 582-595; Stephen King, â€Å"Why We Crave Horror,† â€Å"Crouch End;† Fritz Leiber, â€Å"Smoke Ghost;† Algernon Blackwood, â€Å"The Empty House;† Noel Carroll, â€Å"The Nature of Horror† (optional)For your final paper, you will be required to make use of the above resources to explain, support, and defend your position against critique on the subject of horror in the absence of easily identifiable violence, gore, or monsters. You may argue with or against King and Carroll, or provide your own definition of horror and how it anticipates gore-less horror better than previous definitions. Since there are no right or wrong answers in this discussion, you will be judged on the strength of your argument for your position and how you present your analysis. Assignment: ) Present the issue. †¢ Summarize the King and Carroll definitions of horror and their successes/failings.†¢ Establish your credibility by generously discussing previous arguments on the function of horror. o Make sure to avoid emotional/personal opinions and instead stick to the texts. 2) Assert your position. †¢ Give examples from the readings that fit well/do not fit with the definition of horror as presented by King and Carroll. o Critique your own analysis using any of the Developing Your Argument skills (RC pp. 360-361), as well as Evaluating the Logic of an Argument (p. 24-640. 3) Argue directly for your position. †¢ Continue to establish your credibility with your audience by showing how your position alters/upholds the definition of horror as established. o Be willing to take a side in the argument, but avoid setting up straw-man arguments for the opposition. Carroll and/or King don’t have to be wrong for you to be right.4) Critique any relevant counter-arguments, objections, questions, or alternatives. †¢ Since no position will be perfect, try to accommodate any concerns or issues relating to your discussion of horror. Options (you may choose one or all): ? Accommodation: modify your position to suit relevant objections. ? Refutation: show the reader that any likely alternatives will not be as effective in describing the function of horror as you see it. ? Integration: demonstrate how your position can work together with other options to provide a more comprehensive take on the horror genre.Criteria for Evaluation: †¢ Analysis: 20 points o Has a strong, focused explanation of the sources using RC skills learned so far. o Supports the initial thesis with evidence (i. e. details from the source) and offers in-depth analysis of those details. †¢ Sources: 10 points o Productivel y uses both the RC and the sources. o Features effective paraphrasing and selective quotation. †¢ Organization: 10 points o Offers strong topic sentences that logically develop and extend the analysis (i. e. , no random accumulation of facts or bullet-point narrative). o Proceeds logically from one point to the next in a climactic sequence. o Clearly links claims and evidence. o Uses smooth transitions between points. †¢ Readability: 10 points o Uses correct grammar, spelling, punctuation, and MLA citation.

Politics and Justice in the US Research Paper Example | Topics and Well Written Essays - 1250 words

Politics and Justice in the US - Research Paper Example The United States of America has long faced the challenge of electing leaders who in a free and democratic manner. The US has one of the highest numbers of elected people in office with over 500,000 people being elected into different electoral roles. As a result, a lot of elections are conducted almost every now and then in the United States. The process of electioneering and its effect relation to democracy is that it does not assist in opening up democratic space in the United States. This is because the American democratic system is dogged by challenges such as parochialism, incumbency and fragmentation of decisions. The sheer number of electoral positions in the United States means that its citizens are constantly involved in elections which are not healthy for democracy (Dye, 2011). Moreover, the elected officials in the United States stay long in office and thus this provides a challenge brought about by incumbency. Incumbency does little in reforming the ideas and policies pr actised in the United States of America (Herbst, 2011). Incumbency does not reflect the wishes and the changing dynamics of the US population. Incumbency helps in stifling democracy in many areas of the United States of America and this is witnessed by Senators or Governors who occupy their offices for long periods of time. Democracy requires the proper functioning of organs of the government and this requires good decision making. ... Democracy requires the proper functioning of organs of the government and this requires good decision making. The Senate is one of the important organs of government since it is involved in making laws. However, due to constant wrangling and taking of different positions by law makers. We have a situation whereby ideals and policies are sacrificed since every party or group in the house of Senate take different positions (Dye, 2011). This is because Incumbency might in some situations lead to lack of party identity and formation of caucuses that differ from their own party. The high rate of incumbency has dealt a great deal of damage to democracy since people find to difficult to identify with their representatives. As a result, these elected leaders will take advantage of this situation to serve self interests. The fragmentation of decisions is detrimental to the process of law making (Reynolds, 2007). Since Senate house committees run the house and the process of law making. These committees take on issues on a local basis which is outside their mandate. As a result, the Senate has been reduced to a body that serves the interests of few individuals. For example, some senators might have been influenced by certain lobby groups to pass or rejects some bills beneficial to certain individuals or companies (Sinha, 2007). However, this is not the greatest hurdle facing American democracy since the biggest problem facing Americans is representation. Leaders elected in America have participated in democratic election albeit with difficult challenges. These challenges have undermined democracy since they are fundamental in the creation of equal opportunities for everybody as democracy

Research report on Australian financial services industry Essay

Research report on Australian financial services industry - Essay Example The economic recession spiralled by the subprime crisis has called upon business organizations particularly banks and other financial institutions to ensure better risk management practices. It also calls for financial institutions to increase the level of compliance. These calls for a collective effort on the part of bankers, central bankers as well as policy makers to formulate policies that seek to ensure financial health and stability of these crucial institutions of the economy. The present study would analyse the financial institutions in Australia with regards to their structure and legal framework. Special emphasis would be given to the banking sector in the report that would also analyse the challenges faced by the Australian banks. Structure of Australian Financial Institutions The Australian financial services industry is divided into a total of nine distinct sectors which includes deposit based financial institutions like banks and other credit agencies, non deposit based financial firms, the central bank, asset investing firms like stock trading companies, pension and superannuation fund management companies, auxiliary firms like stock brokers, mortgage securities firms, life insurance, general insurance and finally the insurance broking companies. The financial sector contributes about 18 billion Australian dollars to the nation’s economy which equals almost 8 percent of the total GDP of the nation. The nation has a total of 30000 financial institutions which also provide employment opportunities to a significant share of the population of the nation that is being pegged at 700000 individuals which includes approximately 6.4 percent of the total workforce in Australia (IBSA, 2010, p.4, 6). Figure 1: Assets of the Financial Institutions in Australia (Source: Austrade, 2009, p.13) The figure above shows the total assets of the financial institutions in Australia as of the year 2009. According to the statistics shown in the figure the total as sets of the financial institutions of the nation was 4431 billion Australian dollars. The compounded annual growth rate is being pegged at 11.8 percent starting from the year 1994. The financial institutions in Australia have also expanded their reach to across all the major and developing markets across the globe (Austrade, 2009, p.13). In terms of investment based funding assets the current value of the total assets in the nation is 541 billion AUD which is the fourth largest in the world. The figure is expected to grow to about 1979 billion AUD by the year 2015 (Austrade, 2009, p.16). Banking Industry in Australia As per the latest information from the Australian Reserve bank there are about 58 banks in the nation that includes 7 major banks, 7 local banks, 9 foreign banks incorporated in Australia and 35 foreign banks. The total cash and liquid assets including notes, deposits and coins apart from other liquid assets amounted to 3 percent of the total assets of residents in Aust ralia. Trading and investment based securities accounted for 9.3 percent and 6 percent respectively. The loans and advances segment including all forms of loans extended to the retail as well as corporate houses in the nation amount to 62.2 percent. Other

The Preference of Music and its relationship to Culture, Personality, Annotated Bibliography

The Preference of Music and its relationship to Culture, Personality, and Mental Health - Annotated Bibliography Example The study indicates that there is a difference in the preference of culture, and the more one is familiar with the music you tend to like it. Furthermore, someone’s peer might affect the preference of music but it depends on his or her age. This source is important because it analyses the same subject that I want to write about. The author is writing detailed information about his research, with supporting tables and statistic numbers. The source is considered long but with credible information that is gathered from highly accurate measure called Continuous Response Digital Interface (CRDI). The paragraphs are organized with subtitles and celerity stating the facts and evidences. The objective of this study is to investigate if the preferred music can affect listener’s behaviors, self-harm, and drug use. It surveys and discusses the relevant literature on music preference and audience music listening behaviors, and their links ones mental health. It states that different genres of music have a different impact of antisocial and drug use in listeners, and it provides example regarding each genre. Also, it studies the link between music preference and suicide; it shows that music can indicate emotional tendencies to suicide but not a cause to it. Moreover, it describes listeners personalities depending on which music they prefer. For instance, it gives an established relationship between rap music and antisocial behaviors, vulnerability to suicide and drug use. The author uses events that have happened in the past to bring out the relationship existing between rap music for example and drug abuse for example, teens instigating a school shooting. This article is helpful in my work since it looks at the effects of the behaviors that might arise from lyrics incorporated in the music and how it is transforming our culture. The article talks about how we react to music and how it affects our

Team discution 5 Assignment Example | Topics and Well Written Essays - 500 words

Team discution 5 - Assignment Example They are comparing this to the equity ratio which is easy to measure given that they received similar scales at entry level. 2. Distributive Justice- This is delineated as the perceived fairness of various outcome of the taken decisions and is judged through measuring whether the stated rewards are proportional to the presented costs, input outcome ratios compares to others and whether outcomes match and stick to the expectations. Procedural justice- This is defined as the perceived fairness within the steps followed in making decisions. It is evaluated by gauging whether the steps are unbiased, consistent, correctable and accurate. It should also be open to scrutiny and inputs from other staff members. 3. As the chair of the committee, I will apply the principle of goal setting theory, which applies challenging but clear goals to help in the advancing of team’s motivation within the committee. As the chair, I will ensure that the goal is clear and measurable besides being succinct to the point. I will ensure that we set the timeline within which the fundraising must be cleared. The goal set must be challenging to the committee members to ensure that they are motivated besides ensuring that all team members are committed towards meeting the goals. I will also set up a feedback mechanism that will help in receiving information on the progress towards achieving a goal. Finally, as this will be a complex task, I will give the committee members enough time to easily overcome the learning curves. (Linke, 42) 4. Intrinsic rewards –These are the rewards that fulfills employees intrinsic motivators. Example includes; giving an employee a complex task, inclusion in making decisions, and giving a staff member a higher rank among others. These factors do not require increased fees but still an employee will be motivated. Intrinsic factors are qualitative in nature. Extrinsic rewards- These are those

Business improvement and change for Cadbury plc UK Essay

Business improvement and change for Cadbury plc UK - Essay Example The main aim of conducting an external analysis of a company is to recognize the environment in which the organisation functions and appraise the organisation’s placement in that environment. Internal analysis is carried out to find out what additional measures can be taken to bring the company out of any problems which it might face then. These measures are first compared to the present existing plans and outlays and later on the implement process takes place. Cadbury Schweppes had plans to break up its business into two separate entities out of which one would focus on its key chocolate and confectionery market while the other on its US drinks business. Michael Porter introduced the Five Forces of Analysis which is conceived as the structural assessment of an industry. The five forces are: competitive rivalry, barriers of entry, threats of substitutes, power of buyers, and power of suppliers.

The 2008 Presidential Campaign Essay Example | Topics and Well Written Essays - 500 words

The 2008 Presidential Campaign - Essay Example 3. The voting public became re-engaged with politics and voter turnout soared after decades of apathy. Voting is the ultimate protection that the citizens have for their liberty and freedom. The increase in voter turnout affirmed that Americans care about these basic human rights and dignities. 4. The large voter turnout of youth aged 18-29 was a significant milestone because it shows an interest in civic participation by the people that will be tomorrow's leaders. It was the second largest turnout of this age group in history, only outdone in 1972 when 18 year olds were first granted the right to vote. 6. Barak Obama's campaign financing broke new ground as it relied on millions of small donations, rather than a few highly concentrated and wealthy contributors. This spread the responsibility evenly and made the funding of the campaign more democratic. 7. Barak Obama's use of technology was a milestone of campaign management that will need to be either copied or improved upon for all future candidates. Obama was able to instantly communicate with his supporters and get instant feedback on the issues. 8. Health care finally entered the public discussion during the 2008 campaign, with almost all the candidates offering a program.

Strategic Positioning Essay Example | Topics and Well Written Essays - 750 words

Strategic Positioning - Essay Example A company with the aim of increasing competitive advantage becomes operationally effective from its rivals and produces extreme level of economic value by gaining advantage of cost or price premium in a distinct way. Competition exists among the companies through the internet for operational effectiveness. A company needs to develop distinctive strategic path in an attempt to be one step forward in this highly competitive world. Before implementing strategy a company provides emphasis on profitability besides growth. The company ought to improve its distinctive positioning even during the time of turmoil. The value chain needs to be highly integrated. A company needs to follow the six basic principles of strategic positioning with a view to maintain the distinctive positioning of strategy. The first principle is the ‘right goal’, which means higher return on long term investment. The economic value will be generated in sustained productivity as well as profitability by i mplementing strategy. The value of the economy is created when customer prices for the product exceed production cost. In the second proposition, the strategy of the company enables to set ‘value proposition’ which is different from that of competitors. ... This not only stimulates competitive advantage but make a strategy that is tough to replicate. The sixth or the last strategy is ‘continuity’ of direction; without it a company may not be able to develop distinctive skills and resources or create strong reputation with the customers (Michael Porter, 2001). Strategy positioning considers the industry structure of the organisation as a key independent variable in strategic analysis. The effective performance of the industry is based on the ‘strategy fit’ of the firm. The strategist identified the three generic strategies such as differentiation, low cost and focus from which one that fits the industry structure will be selected. The templates supplied by five forces find out the attractiveness of an industry. The industry attractiveness is depended on the five forces including power of buyer, power of supplier, substitute’s threats, threat of new entrance and intensity of rivalry among incumbents as a r esult revenue will be high. Strategy as ‘positioning’ balances both strategies as ‘planning’ as well as ‘SWOT’. It offered a technique that allowed in making accurate analysis of one of the key sections of the external environment of the industry (Business Strategy Review, 2003). 2.0 Criticisms The operational effectiveness associated with competition in a company leads to destructiveness and conflict for attrition. This will hinder the competition among the companies (Nirgudka, 2002). The models of Michael Porter are not valuable for strategy development and it has become useless tool from the manager’s tool box. This model can be best suitable in companies with new and traditional technique of management. Michael Porter is of the opinion

Fitness Assignment Example | Topics and Well Written Essays - 500 words

Fitness - Assignment Example Chad may be having. This initial formality is quite crucial for any trainer and their client. For Mr. Chad, a medical form was sent to his doctor and later returned with all the necessary medical questions and requirements filled out. It turned out that Mr. Chad is quite healthy, with no chronic illnesses. For a personal trainer, it is always important to familiarize with a patient’s medical history. This familiarity ensures that one is fully aware of the client they are dealing with and whether they are fit enough for some of the exercise routines being made ready for them (Graves, 2000). Once the decision to begin exercising is reached, cardiac anomalies are usually tested. This examination is done through a graded exercise test. This test was recommended to Mr. Chad because of his age. It is generally not performed on people under the age of 40 years. The test was done with utmost care, under the supervision of three highly trained medical personnel, who had brought with them emergency response medical equipment. A treadmill was used for running and walking exercises, after which his heart rate and blood pressure were measured and compared to the standard range. To determine how hard Mr. Chad should train, a level of exercise intensity that would reasonably overload his cardiovascular system was identified. This identification was through the THR, which relates increasing exercise intensity to a faster heartbeat. The increasing pulse is caused by the muscles demanding for more blood and oxygen. After this test, the next exercise was to assess Mr. Chad’s cardiovascular endurance. This examination was done through the 12-minute run-walk test. The test was used to verify aerobic fitness levels before and after training. In this exercise, Mr. Chad covered a distance of 1.3 miles in 12 minutes, indicating that he had good cardiovascular endurance (Graves, 2000). Having tested Mr. Chad’s cardiovascular endurance, a

Sickle Cell Disease Essay Example for Free

Sickle Cell Disease Essay This research informs the reader about Sickle cell disease. The goal is to raise awareness by describing what the disease is and where it originated. It gives advice on how to recognize signs in a crisis and how to help prevent any further symptoms. This focus uses facts from medical websites such as Web MD and Mayo Clinic. This research highlights every thing there is to know about sickle cell disease through detailed descriptions of where it comes from, how it is passed on, what it does to the body, and what can be done to help prevent it from getting really bad. Sickle cell disease is a blood disorder that is a genetic disease, which is inherited through parents. The bone marrow produces abnormal red blood cells that are a crescent shape. These red blood cells then get suck in the veins and cause many medical difficulties. This review will not investigate any personal experiences or experiences of any person. The sources mainly conclude that there are various researches trying to reveal helpful information for suffering patients. Researchers from the FSCDR administration found out that regular blood transfusions can reduce the occurrence of strokes and attacks in sickle cell patients. Regular monthly blood transfusions can help raise red blood cell counts and therefore reduce sickling and blood clots causing health complications. Further research into preventative remedies includes bone marrow transplants. Written by Vanessa Wasta this research goes in depth about how bone marrow transplants for patients with sickle cell disease work. Explaining the procedure and requirements of it. Then in another article Saint Louis University Medical Center researchers study therapy to relieve sickle cell pain. This study investigates treatment for young adults who are suffering from a pain crisis. St. Jude Children’s Hospital did research on how drug reduces hospitalizations and what the cost is treating young children with sickle cell anemia. The article goes in depth on how a new drug is demonstrated to be effective for treatment of adults and children with sickle cell anemia reducing hospitalizations and cut annual estimated medical cost by 21 percent for affected in fants and  toddlers. Further more a research found by Victor R. Gordeuk, MD discussing the basic transitional research program in sickle cell disease. Explaining how there are two components of the research. First is to study the neurodevelopmental status in children younger than 4. The second is to expose high school students to a laboratory research to cultivate interest in scientific research related to sickle cell disease. Johns Hopkins Medicine then shows how low vitamin D levels raise anemia risk in children. The low levels of â€Å"sunshine† vitamin D appear to increase a child’s risk of anemia, according to new research. The study is believed to be the first one to extensively explore the link between the two conditions in children. Then Georgia health Sciences University discovers that nitric oxide impacts the source of the sickle cell pain crisis. They reveal that nitric oxide gas appears to directly impact the source of the classic pain crisis of sickle cell disease found from re search. The main findings that I have come across is describing where it comes from, how it is passed on, what it does to the body, and what can be done to help prevent it from getting really bad. The genes you inherit determine the different forms of sickle cell. However, the most common form of sickle cell is sickle cell anemia. Sickle cell disease is a disorder in which the body forms sickle-shaped red blood cells (sickle-shaped means the blood cells are shaped in the form of a crescent). Normal red blood cells are disc-shaped that are similar to doughnuts but without the hole in the middle. The normal cells move quite easily through the blood vessels and contain a protein called hemoglobin. The hemoglobin carries oxygen from the lungs to the rest of the body. Unfortunately, sickle cell contains hemoglobin called sickle cell hemoglobin or hemoglobin S. Sickle cell tends to block the flow of blood through the blood vessels of the limbs and organs, which may cause severe damage in the organs. â€Å"Sickle cell anemia occurs because an abnormal form of hemoglobin (HbS) is produced. HbS molecules tend to clump together, making red blood cells sticky, stiff, and more fragile, and causing them to form into a curved, sickle shape†. Miller, R. (2012, September 01). Sickle Cell Anemia. Retrieved from http://kidshealth.org/teen/diseases_conditions/blood/sickle_cell_anemia.html. It gives a higher possibility that the carrier of sickle cell disease (SCD) can obtain infections. Sickle cell anemia is caused by mutation in the gene that tells your body to produce hemoglobin. The sickle cell gene is passed down from generation to generation in a pattern called auto-somal recessive inheritance. In other words, both the mother and the father must be carriers, or pass down the defective form of the gene in order for the child to be affected by SCD. However, if only one parent carries the sickle cell trait, the disease would not affect the child, but that child will become a carrier of the sickle cell trait. With one normal hemoglobin gene and one defective hemoglobin gene, people that carry the trait produce both normal and defective sickle cell hemoglobin. Although their blood only contains a certain amount of sickle cells and may not experience any symptoms, they have a very high possibility of passing that defective trait onto their offspring if the carrier has interaction with another carrier of the disease. Because an individual that has sickle cell is actually born with the disease, they experience symptoms after the first four months of the infant’s birth. â€Å"About 2,000 babies are born with sickle cell disease each year in the United States.† Sickle Cell Disease Symptoms, Causes, Treatments. (n.d.). Retrieved from http://www.webmd.com/pain-management/pain-management-sickle-cell-disease. There are six main symptoms: anemia, episodes of pain, hand-foot syndrome, frequent infections, delayed growth, and vision problems. In the symptoms of anemia, sickle cells are fragile. They break apart easily and die leaving the carrier with a shortage of red blood cells. Red blood cells normally die out within 120 days; however, for people that have sickle cell, their red blood cells die out within 10 to 20 days. Because of this shortage, the body cannot obtain the oxygen it needs in order to feel energized. Episodes of pain are exactly how it sound, yet they are called crises. Pain occurs when each sickle-shaped red blood cell blocks the flow of blood through the blood vessels. Pain may occur in the chest, bones, joints, and abdomen. One of the first signs of sickle cell in an infant is the swelling of the hands and the feet. The swelling is caused by the sickle-shaped red blood cells blocking the blood flow to the hands and feet. Infections are a very common symptom that a sickle cell carrier has to undergo. Sickle cells can damage the spleen and because the spleen is the organ that fights off infections, the  body is more vulnerable to infections. Due to the shortage of red blood cells in the body, the body is not obtaining enough nutrients and oxygen that it needs to grow. As a result of that, the infant or child experiences a delayed growth. Another symptom includes vision problems. We see due to tiny blood vessels that are supplied to our eyes. In sickle cell, those blood vessels may be plugged up with sickle cells damaging the retina. Sickle cell symptoms are mainly determined by how severe the sickle cell may be. When the disease becomes very severe, some symptoms may include paleness, rapid heart rate, shortness of breath, yellowing of the eyes and skin, painful and prolonged erection, confusion, urinary tract infection, gallbladder infection, and more. Sickle cell is a diverse disease; it is an inherited blood disease that affects people mainly of African ancestry. This disease also affects other people of different ethnic groups such as people who are of Mediterranean, Asian and Middle Eastern descent. In the United States, between 90,000 and 100,000 people have sickle cell disease. One in every twelve African American carries the sickle trait and two million people carry the trait, meaning they carry a gene for the disease. The disease occurs amongst one out of every five hundred African Americans and one out of every thirty-six thousand Hispanics birth. Due to sickle cell anemia, this disease can lead to a variety of complications, including stroke, acute chest syndrome, pulmonary hypertension, organ damage, blindness, skin ulcers, and priapism. Acute chest syndrome is a life-threatening complication. It causes chest pains, fevers, and lack of breath. In many cases, this syndrome is caused by a lung infection, but in this specific situation with sickle cell, it is caused by sickle cells blocking the blood vessels in your lungs. Sickle cell anemia may also cause pulmonary hypertension, which means high blood pressure in the lungs. It causes shortness of breath and difficulty breathing, which can eventually be fatal. â€Å"Sickle cell anemia varies from person to person. Some people who have the disease have chronic (long-term) pain or fatigue (tiredness). However, with proper care and treatment, many people who have the disease can have improved quality of life and reasonable health much of the time.† What Is Sickle Cell Anemia? (n.d.). Retrieved from http://www.nhlbi.nih.gov/health/health-topics/topics/sca/. There is no cure for sickle cell anemia; however, specialists are working on a cure at this very moment. One thing that people should do prior to making appointments for checkups, if they are a parent of a child with sickle cell disease, or if they have sickle cell disease, note any symptoms that they have experienced, write down questions to ask, and bring someone for moral support whether they are a friend or a family member. â€Å"Different techniques work for different people, but it might be worth trying heating pads, hot baths, massages or physical therapy†. Sickle cell anemia. (n.d.). Retrieved from http://www.mayoclinic.org/diseases-conditions/sickle-cell-anemia/basics/coping-support/con-20019348. Sickle cell disease is an unheard of disease to many people and there’s no clear physical appearance to tell if someone is diagnosed with the disease unless they mention it, but it is a disease that may have fatal results and it is a disease that needs to be studied more in depth. These researches explain different things that are being worked on to help prevent sickle cell pain and other medical complications. With the different researches it is found that therapy, blood transfusions, and transplants can be helpful. In the informative research that is about to be conducted there would inform the readers about sickle cell disease, what it is, and what can be done to help prevent pain and any other health complications. 1. Miller, R. (2012, September 01). Sickle Cell Anemia. Retrieved from http://kidshealth.org/teen/diseases_conditions/blood/sickle_cell_anemia.html Sickle cell anemia article presents information about the disease for kids and teens to understand. It introduces topics such as where it comes from and how it is inherited. It lets the other peers know information on how it can be treated and pain crisis prevented. 2. Sickle cell anemia. (n.d.). Retrieved from http://www.mayoclinic.org/diseases-conditions/sickle-cell-anemia/basics/coping-support/con-20019348 This article describes what sickle cell is and breaks down in simpler terms what can be done to help patients with this disease. It shows pictures and demonstrations on how the red blood cells work in the body. 3. Sickle Cell Disease Symptoms, Causes, Treatments. (n.d.). Retrieved

Various New Trends In Indian Music Industry Media Essay

Various New Trends In Indian Music Industry Media Essay This report is to analyze of various new trends in Indian music industry. The research is based on Sony Music Entertainment India Pvt. Ltd. It is a wholly owned subsidiary of Sony Music Entertainment, Inc (SMEI), New York. It is one of the most famous recording companies in the world and growing its business in India rapidly, as Indian music industry is famous for its bollywood (Indian film industry) music, and its growing business in Indian market. The organization and the country chosen in this report is to explore its recent trends and the factors which affecting the company as well as the Indian music industry (IMI). IMI is not an ordinary industry, as it is one of the important sources of revenue for Indian government. The report is focused on the Indian music industry and its new trends and pre and post conditions related to these trends. The main structure of the report is three important parts which includes four trends which are supported by various articles, journals, reports, online information and data and other various literature which support the evidence of all four trends and followed by the scenarios based on deductive approach and finally, the implications of these trends and on the basis on which conclusion is drawn. The report is completed based on knowledge acquired in the class, secondary data and the great support from Mr. Stephen McGrail. Industry and market background The reason to choose the music industry as a topic to researcher is due to the things making our attention in the world like in UK, at least 7 million people use illegal downloads, costing the economy billions of Dollars and thousands of jobs, according to a report. Which reflect that the illegal downloading is robbing the worlds economy with millions of Dollars every year and seriously damaging business, innovation and music industry throughout the world .This is something which really need attention from the masses as well the government in tackling this issues. Following figure show prominent revenue decrease in music industry from year 1999-2008:   (Figure Where is the money going? (Reason Number 3 for the Drop in Music Sales Availability Too Little or Wrong Format 2010) The issues which is making the set back to the music industry will be the future money machine in the long term prospective if they are considered reasonably i.e. in next 5 years, internet  wont be  making sales down it will create more revenue for the government as well as the music industry like Sony, etc. with the use of e-commerce means  like iTunes and YouTube. We are taking Indian music which is full of diversity due to its large population and growing economy. The market size of Indian Music industry is about Rs.777 Crores (USD 149 million) 2009. Digital market has been expanding rapidly and will lead to a trend of gradual substitution within the next 5 years. Piracy has been a problem since long in Indian market and still remains. Overall, the music industry is estimated to grow at 3% every year for next five years (Music Market 2010 the Indian Music Industry, http://www.indianmi.org/national.htm viewed 30th Sep 2010) Following figure show that the despite music revenue dropping in western countries, the music industry in India still maintains on steady growth. (Source: revenues of the music industry in India Figure shows the industry revenue of India in Crores (ten million) Figure shows the distribution of Indian music market. Film is a critical drive factor in Indian music, taking over 3/5 of the market share. International and local pop music is nearly half-half, respectively 6% and 8%. (Figure Genre wise distribution of music sales in India Music Market 2010) Organization Background. Sony Music Entertainment is the second largest recording music company in the world. It counted among the BIG FOUR music companies. Sony music was founded in 1929 with the merger of several small companies. After many acquisition and joint venture in 2008 Sony Music buys all the share of the company. The total revenue of Sony Music is 3.9 billion U.S$ with a growth of 2.2% in 2008. Sony Music entertainment signed a deal with you tube and have its own channel on you tube. Sony Music Entertainment India Pvt. Ltd is the wholly owned subsidiary of Sony Music Entertainment Inc (SMEI) New York. It is the only integrated company in India, with manufacturing, marketing and distribution. Sony Music entered Indian market in 1996, which brings lots of change in Indian music industry mainly Sony creates a transparency in the music industry and focused on quality. And the most important thing Sony music exported Indian music to international audience also. Total market share of company in 2007-08 was 10 % which is, much higher than other music companies in India. The economic trend which can be seen in the Indian Market is the Rising of middle class as we know Indian is the one of the world largest economy with good purchasing power which is in the hand of the middle class as the population density of India is more toward middle class. This is effecting the Indian music industry as the buying capacity of the music gadget or the instrument which now a days mostly work on the digital storage and flash storage as they are more compact and mobile regardless of the old sources like walkman and the Disk players. Second, Indias service industry accounts for 55% of the countrys Gross Domestic Product (GDP) in which digital market growing in the steady flow. Lastly, the wealthiest of younger and there westernization as more and more go study overseas and come back with a better paid career. In which the Australia is the second largest group of overseas students in number after China. They are building a larger middle class, and also their appetite is influenced is more towards western lifestyle. Post-condition to sustain this trend in future are firstly the increasing number of legal website exists like iTunes Store for downloading and the rule and regulation will increase their extend to all these downloading site . Secondly, post-condition is the technologies in the Indian market will grow and will keep them up to the mark with the world in reference to the music software, music formats and device to play with. The pre-condition of the trend in which the companies focusing on Internet Entertainer is due young generation is turning toward the short term entertainment and they really starting love it as there million of Face book posted video which is high supported from the youth which reflect that more population involving there most of the time in day doing social-networking whether its on Laptop, desktop or Mobile. This culture is also increasing due to increasing affording capacity of this youth market. The Post condition which is required to sustain this trend are firstly , the increasing in number of IPTVs channels from the help of the internet provider. Secondly ,rising patent and copy right law and the issues related to them and last the increasing number of posted video which lead to the numbers of talents and self made celebrity. Legal trend The trend is Copyright for Remixes, where Remixes are nothing but some changes made to original songs in other words old wine in new bottle. And the most important issue is the young generation enjoys remix song more than that of original songs and it is an easy way of popularizing old forgotten songs. And as remixes are copied of already existing musical works so issue of copyright is an important issue in India. In over past few years the huge sale of this kind of music proves that people like this kind of music. And this new trends is good for both customers and Indian music industry, as customers are getting more variety of music and good for industry as it gaining new talents and upsurge in revenue, for example an old song kaanta laga is remixed and released in year 2003 by an Indian music company T-series and its has taken remixes to a new height and boom the remix market. Evidence From year 2001-2004 around 5500 cases were registered by Indian music industry and government official seized 25 lakh compact disc. And the according to the copyright act 1957 5 percentage of the share from the first print order has to be sent as royalty to the song owner (singer) Pre-Condition Pre condition that leads to this trend is that artists are start losing loyalty and they getting less money as most important task is done by them and the remix artists making lot of money. And government and Indian music industry estimated that because of piracy they had a loss of 190 million U.S dollars in terms of sales tax, excise duty, and income tax. And most important Indian consumers are suffering because they are buying poor quality of products and supporting the theft of intellectual property. Post Condition There are several post conditions of this trend like growth of more online distributors in India few e.g. Fabmart.com, soundbuzz.com, musicurry.com, vindia.com, audiofind.com, mp3.com are some of the websites frequently visited by music fans to download Indian as well as international music, musicurry.com is the only Indian portal to have obtained license to host and play Indian music online. Secondly increasing copyright protection of online contents as Indian music industry (IMI) has set up Anti-piracy team in year 2000 for internet security which is headed by a famous Indian official who has been working with IFPI to face piracy in India and the result of this IMI has managed to close five hundreds sites which enables consumers to download music illegally. IMI also focusing on Websites which are involved in streaming and downloading Indian music with the collaborations of IFPI (IFPI represents the recording industry worldwide, with a membership comprising some 1400 record companie s in 66 countries and affiliated industry associations in 45 countries) and the most important initiating actions against consumers downloading music through P2P transfers which result the famous downloading source KAZAA is closed. And for the success of all this effort retailers increasing extent of rules by government specially remix music retailers. The technological trend. This trend refers to the technology boom which leads to the strong competition in the technological market which leads to cheap and quality products. As the increases consumption of the desktop, laptop and the other digital devices in India. It brings the technology as the internet that is a significant influencer directly to the Indian music market. Especially, the online market stimulation which fulfills the customer need and bring low cost and quality of product (IMI 2005). Evidence Indian would like to use the technological devices such as iPod or other products of Apple. Even though the taxes of these products are high, they are willing to buy these products.(Carney 2010). Pre condition The pre condition to this trend is the increase in literacy rate in Indian as the most of the young generation is educating them self to sustain in the competing world and the second the amount of the foreign direct investment flowing in the India is leading to high technology development due to the technology transfer from the parent company. Post condition The post conditions to sustain this trend are firstly the technology shift from Micro to Nano devices in the reference to there size as well as the processer on which they work on and secondly as per the data the demand of the high tech product in India are increasing day by day which reflect the continuous adoption of the high-tech life style regardless of their high cost. Scenario Methodology. To analyze how the four trends interact between each other, we employ a cross-impact table in which vertical columns are active, and the horizontal ones are passive. With the help of this we will conclude the most uncertain factor to analyze the future scenario: Emerging middle class Super tech. Internet Entertainer Legal Emerging middle class Make people buy more Go for more diversified ent. More access to P.C. Net No more piracy support Super tech. More sales More iPad, iPod, iPhone, i stimulation accelerate Internet Entertainer More audience   More online recourse available Regulate and guide Legal More requirement for legal support Better guarantee Force to, lead to We are using deductive method to analyze the music industrys future scenario. We have chosen the two most uncertain factors from the cross impact table that mostly influence the future of this industry in India are: Extend of the government of rule and regulation. Adoption of high-tech life style. Extend of the government of rule and regulation. As we know that Indian is the Country with the second Largest population in the world and the government structure is very complicated which can create in the uncertainty in the adoption of the rule and regulation in Indian as whole. But in this Factor we are taking about the measuring and the extend of the rule and regulation the government impose in the country to measure and monitor the online activities. (E.g. Bit torrent) The extend of the rule which can be imposed can be on the legislation on using a musicians product in any sense (e.g. processing remix of original songs) will have to pay the copyright fee or loyalty to the musician and company as well as the artist because at the moment no one is paying for using anyone works to remake Adoption of high-tech life style. As we talked about population of the India in previous uncertainty factor ,the same things also refer here that the Indian population is very diversified in the sense of age ,cast and religion .And the adoption to the new high-tech life style is somewhere widely excepted and somewhere not. And the young population which we are mainly targeting can be ridged in some part and open in some part of India which depend on the background they came from and ultimately influence the music industry. Following figure we have shown the deductive method. In which we have taken both the uncertainty factor on the axis to find out the future scenario for the music industry. With the help of this we are able to formed four quadrants by using the uncertainty variable in which each of them stands for a possible and Negative scenario which can occurs for the Indian music industry. Description of Scenario. Scenario 1 Internet Parade Low legislation vs Low technology adoption. It very much represent the present situation of market, when nearly all the resources are available freely and people dont always pay copyright fee even if they use music products digitally i.e. downloads. This will probably happen because of low extend of the Rule and regulation from the government will favor people to hunt for free downloading site. Scenario 2 Websites Wins Low legislation vs High technology adoption Will lead to scarce of free downloadable music recourses because of high technology innovation on coding of digital information and websites start to charge for downloads or paid sign up for downloading. This will happen because there is a universal discipline when it is about resource; it would be business opportunity for the online retailer but not for the government revenue as due to low regulation. Scenario 3 Grey Market High Legislation vs. Low technology adoption Objectively there will be large amount for downloadable or transitable music products, but will be highly restricted by Government Regulation and laws. So the situation could be that the downloading or sharing behavior would convert to underground way through social network and with sharing of content through communities like face book, AOL, MSN, QQ and other chatting tools and networking sites. This will possibly happen when there is strict prevention of illegal downloading, the websites providing this would disappear and social communities and chatting tools would take relay of this thing because they are extremely popular among peers and they surely can be a good media for transmitting digital property products by friends-sharing between individuals, without offending the law. Scenario 4 Bright Era High legislation protection vs. High technology adoption. This is favorable future for music industry. Customers have to pay for all online resources, and they cannot be transited easily and the Artist and Creator wont lose their loyalty. But in real sense this is somewhat difficult to happen, because either of the legal and technology part will meet obstacle, even also the music companies work hand-in-hand with government. The concerning issues related to resistance of internet users, among who are majority brought up in an digital environment that all the transformed products should be shared freely, and ignorance and lack of consciousness of intellectual property in developing countries. And also both of their process takes long time, maybe decades to actually implement practically. Implications. Key Risk. The New technology will be at risk till it has been widely accepted or has been globalised or nationalized. The new technology will lead to the potential risk for example: the Transiting between the devices will be more difficult. In future more online retailer will play in market as its growing and will lead to the high density of completion in the digital market. Cost of the Original Music will get down due to the high technology and low inventory cost in the production of the music. Key Opportunity. Online retailer and the big music company like Sony Music will have the opportunity to work with the government hand to hand regarding the copyright issues and the other related issues to protect their right as well the artist loyalty . This digital market will give Indian music industry a new face which will be broader and full of new opportunities which will help the Indian music industry to grow worldwide. This will lead to improvement in the quality of the music and with the advancement of the technology the more file format will come for the music for example: mp3, FLV, WMV, and ACC.Many more coming in future. Conclusion. After the Depth research of the industry and the chosen market we can conclude that the growth of this industry in the future is favorable and proposed scenario may occur in which the most favorable are Grey Market and the Bright Era. The movement of the physical CDs and the DVD will decrease or we can say will demolish as we can see these days and the future will be more of the flash drives and the digital market .With the help of the technology the government will have the more power to monitor and track the online downloads and the uses will help the government to generate the more revenue from the online industry which they are losing these days. The Artist and the music producer as well the singer will be free to circulate their work or art as due to high regulation and rule on online market their work will be protected and which will give the freedom to share with the world without fear of copy or illegal Issues. Lastly we conclude that the more and more Music company will work in hand in hand with the online entertainment sites Like YouTube ,You ku, etc.

Concept Of Economic Base And Superstructure Sociology Essay

Concept Of Economic Base And Superstructure Sociology Essay In Marxist theory of history, existence of human life depends upon economic activity. This activity is determined by the combination of superstructure and substructure/base. The notion of Base-Superstructure is mainly concerned with the mode of production, forces of production, relations of production and social consciousness. It is situated on the scientific view that course of history socioeconomic formation can be predicted on the basis of material needs and conditions of a society. This scientific behavior of Marx economic theory distinguishes it from other theories. The object of this dichotomy is to explain the nature of economical production and human productive activity for survival. The distinction between them was initially stated in Part one of The German Ideology by Karl Marx and Engels in 1846. This economic theory of social system is so deterministic that limits and directs the human activity and ideology. In order to know the dialectical activity of superstructure and base, it is necessary to understand the disposition of base because of all human economic activity is founded on it. The Great Soviet Encyclopedia (1979) states base as: The base of a society is the totality of the historically determined relations of production. Base is divided into two parts: forces of production and relations of production. Productive forces are characterized as those phenomena which influence the substructure or economical base. These phenomena are important for the stability of economic base and nature of base/substructure determines the superstructure. Thus both of these entities have dialectical character. This antagonistic relation between base and superstructure gives revolution an uplift. Individual becomes conscious when the other society fellows struggle frames the economic transformation with the corresponding changes in superstructure and base. So, changes in cultural institutions such as law, art, education, philosophy and religion correspond with the prior changes in the economic substructure. It is the ideology that designs changes in the behavior of workers. Conflicts in the productive forces and relations of production stimulate awareness in the owners of the laborers class. And due to this conflict a social transition results in a new form of society. Mode/Method of production quantitatively and qualitatively changes. In this developed form forces and relations of production fit precisely together unless working class becomes fully aware of the exploitation of their rights, laboring activity and extra working hours. Old superstructure collapses and transforms in relation to substructure making the antagonistic relationship between the employers and employee. The confrontation in the classes during the steadfast dialectical process in the history, arises the working class to take a stand against the ruling class, for example French Renaissance. Productive forces which have been changing technologically throughout the history. Beginning from the primitive communism to the present day era, handmade simple tools replaced by complicated machines. Modes of labor and skill also transformed. Man-power utilized in the mills instead of crops and fields from the first step of extracting crude material to the shaping and recycling, employers learned to manage the skillful and useful workers accordingly. This framed the society into different relations of production. Social formation is settled on how the forces and relations of production fit together. So every society has its own relations. More developed the society, more complex the relations are. Primitive society, concept of collective ownership prevailed. the concept of private property introduced class differences, class society into commanding masters and submissive slaves, In feudalism into feudal lords and serfs and in capitalism into bourgeoisie and proletariats. In all the se times producer has been used to produce capital goods which alienated him from his activity, production and surrounding. And the powerful gained control over the human laboring activity as well as the material goods. Though the dominant class is less in number than the dominated yet the money strengthens and legalize the authority of power-broker on police, media, law-abiding and other cultural institutions. This outspread mastery now rules the thoughts and beliefs of the citizenry. These beliefs are set by the ruling class according to their interests. The material base is headed by the ideological superstructure. These ideas cover political, theological, economical, legal, educational sides to justify divisions of class. It is the duty of the subordinates to serve the superior class though the workers are waged for their struggles. In order to legitimize their rule, they must seem as saviors who possess best managerial capabilities, which necessitate their existence to refrain the society from chaos. Unconsciously, in the most cases, people adopt the servile attitude and work for authorities willingly. Religion, in the course of human history, has been a key factor in making agreeable mindset in favor of the political parties, for example, geocentricism could not be criticized in the 17th century because of the church priests. Marx says religion as opiate of the class that dulls the mind. From early childhood schooling to the university level, this consistent indoctrination is tutored. This Engels called as false consciousness. The working class accepts the ideas as is, remains unaware of its interests thus suffers from alienation and exploitation. Conclusion They correlate when the productive activity is in interaction with needs. This means the mutual relations between the quantity and quality of the production. For example, in the industrial society, a huge man power working in the fields is replaced by the machines. Harvesters and tractors supersede the farmers. It made many skilful persons out-of-work. Their old knowledge does not correspond with the new technology. Quality of labor activity reduced and quantity of production increased. Now more food with better nutrition can be produced in lesser time. Skills of earlier stage of society do not coincide in their characteristics with skills of later stage. Society is administered by laws not based on laws. Its base is economy. People work and earn to live. Their interests and skills determine their choice of occupation. A single person cannot live without a society. He/she is an integral part of society, its norms, culture and attitude. People live together because it fulfils their needs too. Thus, livelihood is the key factor of social formation. Law, politics, norms, and others are second prior to economy. These are tied in by the material needs and prevailing productive techniques. This makes the whole mode of production. And consequently, change in the productive activity will precede an ideological change. Thus; this change in productive activity needs formulation of new laws or changes in prevalent legal commands of society to improve the status of life and agree with its requirements (cloth, food, dwellings). This is the classical example showing that superstructure reacts upon the change in the base. Intellectual ability, judgment, ideals and high level of cognition distinguishes humans form other beings in the nature. Their faculty of reason helps them to be habituated with the surrounding. They do not migrate to other lands just because of the intense weather or other usual changes in the environment as most birds do. Instead, they generate their ways of sustenance. Unlike animals, they develop their living standards. A human society is not just a mass of walking-talking bodies. They also have minds to think and evaluate with. Though they are combined in groups with common interests, it is natural that they develop a common understanding. Thinking is a subjective activity conditioned with biases and prior education. Being a part of a society, individuals think on different grounds. Every man is unique in his nature and builds his philosophy of life as he sees it. This philosophy is detrimental if imposed on others forcefully. Like elders in families, every society needs a body of leadership capable enough to maintain law and order. This part of society is called superstructure in historical materialism. Economic base is capped with the ideological superstructure. Forces of production regulate social relations of production not the other way around. These forces are

Affirmitive Action Essay -- essays research papers

The Facts   Ã‚  Ã‚  Ã‚  Ã‚  In 1965, President Lyndon B. Johnson issues an Executive Order 11246 requiring federal contractors to â€Å"take affirmative action† to ensure that they do not engage in discriminatory practices against workers because of race creed, color, or national origin. Two years later gender was added to the list. Affirmative action is the practice, usually by institutions or employment in government and business, of giving preference to racial minorities and women. The politics were originally developed to correct decades of discrimination and to give disadvantaged minorities a boost. The diversity of our current society as opposed to that of 50 years ago seems to indicate the programs have been a success. Now, many think the policies are no longer needed and that they led to more problems than they solve.   Ã‚  Ã‚  Ã‚  Ã‚  One particular kind of affirmative action is racial quotas, or deciding on a specific number or percentage of members of a given minority group that a company or institution had to accept. These racial quotas improved diversity to some degree, but was considered too crude by many people. Now affirmative action usually involves involves using race, gender, socioeconomic background, and/or sexual orientation status as a positive factor in hiring or admissions decisions. Supporters   Ã‚  Ã‚  Ã‚  Ã‚  George E. Curry, a strong supporter of affirmative action (AA) knew it would happen when anti-affirmative action supporters would begin to poke fun at the decision made by the Supreme Court on the University of Michigan landmark case. A group of Conservative students at Roger William University in Rhode Island is offering a Whites-only scholarship valued at only $250 each. In addition to Whites-only scholarship, other attempts at humor include so-called affirmative action bake sales. At Southern Methodist University in Dallas, for example, Young Conservatives of Texas offered cookies at different prices. White males were charged $1 for each cookie, white women were charged 75 cents for each cookie, Hispanics were charged 50 cent and African Americans 25 cents. Similar bakes sale were held at Columbia University, the University of California at Berkeley, the University of Texas, Northwestern University, the University of Michigan and the University of Indiana.      Ã‚  Ã‚  Ã‚  A ... ...till present discrimination today.   Ã‚  Ã‚  Ã‚  Ã‚  But at the same time, minority students in top colleges are disproportionately from middle and upper-middle class backgrounds, this it true for white college students as well. AA does not cure all of America’s social ills, but it can help eliminate the gaps between the average incomes and educations levels of different races. I think AA should be applied to not only race but economic background as well. I think the current system is out dated on both ends of the argument. However since we will never live in a colorblind society, I believe that there should be monitors to make sure that all admission and hiring is done on the up and up. No discrimination and no reverse discrimination. Curry, G. E. (2004, March 1) Affirmative Action War Still Rages   Ã‚  Ã‚  Ã‚  Ã‚  Retrieved June 25, 2004   Ã‚  Ã‚  Ã‚  Ã‚  Http://georgecurry.com/columns/index1.shtml?id=1078378827 Connerly, W (2002, May 12) Ward Connerly and the American Civil Rights Institute Retrieved June 25, 2004  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  http://www.mediatransparency.org/people/ward_connerly.htm

Essay --

Intercultural relationships are sites where cultural differences, power, privilege, and positionality are negotiated, translated, and converted. Intercultural relationships explain the action of two cultures intermingling with each other. Cultural appropriation is a form of intercultural interaction that involves a person using someone else’s culture in his or her own way. Cultural appropriation often results in the commodification, decontextualizing, depoliticizing, and the erasure of traditions and cultural significance. It is simply not enough to state that the political context of cultural symbols is important. When people use cultural symbols out of historical context it makes cultural traditions trivial. The â€Å"unquestioned sense of entitlement that white Americans display towards the artifacts and rituals of people of color exists too. All â€Å"appropriation† is not merely an example of cultural sharing, an exchange between friends that takes place on a level playing field† (Bedi). One type of cultural appropriation is â€Å"culture jamming†, it is a term usually used to engage in opposition to an understood appropriation of public space, or as a reaction against social conformity. While most culture jamming focuses on critiquing political or advertising messages, some people use this tactic in a more positive, musical form of jamming that brings together artists and activists to create new forms of cultural production. These cultural interactions are effected by many influences. Cultural space for example influences the mindset of both others and us. Cultural space is the â€Å"communicative practice that construct meanings in, through and about particular places† (Sorrells). Cultural space is what determines how you dress in a r... ...fferent music and surrounding cultures. All of the members within the group had different perspectives allowed for framing, inquiry, and position. We all engrossed ourselves in dialogue and found that we understood the appeal for each music type. This activity promotes an emphasis on intercultural praxis to create not only an environment for co-existence, but also promote multiculturalism. Multiculturalism includes action. Action, is the last step of intercultural praxis, it uses all of the other steps to form a clear understanding of communication to actually change the world we live in. The final action for this assignment was a fun activity to promote understanding and develop communication skills. Intercultural praxis helps people of different backgrounds and value systems to understand through communication how to navigate challenging everyday conflicts.

Science Today and Human Cloning Essays -- Biology Research Essays

Science Today and Human Cloning Nowadays, we are being constantly fed with the prophecy that molecular biology is the next revolutionary "wave" replacing information technology which has changed the way we live in the past 50 years. The past decade has seen scientists making significant breakthroughs in this field to start the current biotechnology hype. One defining achievement was the cloning of a sheep named Dolly by Dr. Ian Wilmut of Roslin Institute in 1996. This historic success debunked previous biology myth that adult cells have lost their totipotent abilities exhibited during early-stage embryonic stage. Now, it is possible for us to use the cells from an adult organism to create another genetically identical organism. This success has also attracted much attention from scientists and laypeople alike as Dolly is the first mammal to be cloned. Suddenly it seems like science fiction story of cloning people has become not-so-distant possibility. Although other animals such as frogs have been cloned successful ly years before the birth of Dolly, but among all the successes in cloning, the ewe is the most closely related to humans in the biological hierarchy. Now it seems like human cloning is just a step away from us, technologically speaking. The possibility of cloning humans has sparked much debate among scientists, ethicists and even politicians, who are worried about the possible impacts of human cloning in future. At the moment, there is wide consensus that we are not ready to clone humans yet due to problems such as religious violation or lack of knowledge to conduct a successful human cloning experiment. However, recent developments implied that we are powerless to stop individuals from continuing their private ... ...s whether this knowledge opened a new path to our utopian dreams or nudged us a step closer to our own hell. References Cloning The First Human http://www.bbc.co.uk/science/horizon/2001/cloningfirst.shtml Horizon. 25 October 2001. Criminal investigation into Korean human cloning http://www.newscientist.com/hottopics/cloning/cloning.jsp?id=ns99992599 New Scientist. 26 July 2002. Clonaid http://www.clonaid.com 2002. Is Human Cloning an Inevitability? http://www.observer.co.uk/international/story/0,6903,648024,00.html Time.com. August 4 2002. A Clone in Sheep's Clothing http://www.sciam.com/article.cfm?articleID=0009B07D-BD40-1C59-B882809EC588ED9F Scientific American.Com. 03 March 1997. Information on Cloning and Nuclear transfer http://www.ri.bbsrc.ac.uk/library/research/cloning/cloning.html Roslin Institute Online. 03 April 2000.

Of Mice and Men †Did George have any alternative than to shoot Lennie? Essay

Of Mice and Men tells the story of two men, George and Lennie, who seem to be uncannily paired in a society of loners. Lennie is very tall, and very muscular with massive strength, but also appears to have a major learning handicap. George is shorter, and far less strong, but has the greater intelligence of the pair. Their companionship is rare, and even though George sometimes threatens Lennie that he will walk off and leave him, George never does. George sometimes becomes frustrated with Lennie and momentarily believes he would be better of with out him, so he could stay in one place for longer and spend his â€Å"fifty bucks at the end of the month on what ever he wanted†. They do seem to rely on each other for more than companionship however. Lennie relies on George because of his lack of intelligence, and George carries on the companionship because of the thought that Lennie would die if he were not there to care for him. Lennie also craves a parent figure, someone to care for him, and someone to one day give him something soft to touch and some rabbits to look after. The reward George has for this is hard to see, but eventually you see why they are together. Lennie represents company and security to George. There was also a promise George gave to Aunt Clara, a character that is talked about little and never seen, that he would look after Lennie, and that promise seems to mean a lot to both characters. At the end of the novel, George is still looking out for Lennie. Lennie never hurt anyone due to being mean or cruel, just out of not knowing his own strength and out of defence when he was afraid. George knows this. But in the society in which ‘Of Mice and Men’ is set, the penalty for a death is death, and anyone who is weak, crippled or old with no use any longer was killed. This is shown clearly when Candy’s dog, his best companion was shot. This is almost foreshadowing of what is going to happen. There are three pairs on the ranch, Curley and his wife, George and Lennie, and Candy and his dog. Curley’s hand is crushed by Lennie, and Lennie later kills his wife, ending in Lennie’s death. Candy’s dog is shot when the other men believe he has no more use on the ranch. After all that Candy and his dog had been through and all the years of loyal service that his supposed best friend had performed for Candy, when pressured into a decision, he chose to defy his loyal companion and make the decision on when he should die. Candy later is angry that he did not kill his dog himself. George has the same belief than Candy, when he killed Lennie he seems to oppose that belief. George knows that in this society, when they find Lennie they will hang, bludgeon, beat and torture him to death. George does not want this tale to end in a painful death for his lifelong companion, and therefore he does not want Curley and the group of other ranch hands to find him alive, because the consequences will be far worse. George realises that the other options are to send Lennie from his side into a mental institution where he would be a danger to himself and a danger to others, or to run to the next town again, to complete the cycle once more and to have again someone else killed and to again have to run from another gang. George realises that they are both not options he is willing to try. George also realises that Lennie will one day realise that they will never have their own land, and the dream of providing for themselves will never come true. â€Å"All kin’s a vegetables in the garden, and if we want a little whisky we can sell a few eggs or something, or some milk. We’d jus’ live there. We’d belong there† (p. 54). There will never be any rabbits to tend to and if George and Lennie remain together they will never have enough money, because they are always on the run. George did not kill Lennie out of spite, not because of his thoughtless, innocent, act had dashed George’s hopes of having a small farm. Simply because the other options were so much worse. Lennie died believing that one-day they would have their own farm, with rabbits and alfalfa and enough to live on for them both. A happy place, with the sun and the rain and no one to boss them around. Just a place where they would belong. And Lennie died believing the dream that many other men had died dreaming of. But there are two sides to the story, and people also believe that George should have tried to spare Lennie’s life. Due to his apparent lack of loyalty to Lennie and his selfishness he chose to take Lennie’s life. It is significant to the story how George decides to kill his friend. He does not even give Lennie a chance to get away from his pursuers but instead he shoots him in the back of the head just like what had been done to Candy’s dog. This shows how, after all of the loyalty and love that both of these creatures had given to their respective â€Å"friends†, both of the superior creatures decide that they don’t need them any more and choose to end the dominated creatures lives in a less than honourable manner. However in Candy’s case it was more a cause of not being able to stand up to the other men on the ranch, but in George’s case, it was George either trying to spare Lennie, or to give up on the companionship because of greed and the belief that the universal dream was obtainable without Lennie behind his back. When the other men find George, he manipulates the situation further, telling them that he murdered Lennie out of self-defence when he wrested the gun that Lennie supposedly stole from him. He rids himself of any blame for the killing. Slim senses George’s feeling of remorse over the situation. However, the book ends with Carlson wondering why George is upset, once again demonstrating that the other men cannot comprehend the bond of friendship between George and Lennie. Although Steinbeck is not trying to say that you can never trust the people that you call your friends, he is saying to be careful of those who call you a friend but only think of themselves while saying it. I, however, do not believe that George killed Lennie out of greed, I believe that the remorse George shows towards Lennie’s death is valid and enough proof of that. I imagine George in two ways at the end of this novel. My wish is that George somehow gets enough money to buy his farm with Candy, and they live the dream. The probable ending is that George continues living, trying to scrape enough money to one day have his farm, but gives up hope, realises the dream will never happen and follows the other men, spending his fifty bucks in the cathouse and drink, to drown his sorrows.

Decision making case study Essay

Is finale making a science or an art? Perfectly diplomatic solvent is No one knows, really. If it is to be assumed as a science, indeed it should be governed by a cut back of universally acceptable and applicable principles. be on that point such(prenominal) principles? Not, really. If it is to be real as an art, one should perfect it with practice. Did it of all time happen that way? Not, really. That is precisely the seeming reason why theres no structured drift til now in whatsoever MBA Programme across the globe. Barring aside a a few(prenominal) unstructured modules here and there, there is not a single and sophisticated course on decision making. And that fact is quite a a revealing.After all everyone associated with every organized human activity (partnership, NGO, articulate Venture, small scale enterprise, a average scale enterprise, No.1 comp both in any country, No. 1 company in Fortune 500 list or any company in any country for that matter) makes decision s. How decisions are made? Is there any difference between a wrong decision and a spoilt decision? What are the prerequisites for legal decision making? How do personal traits set decision making?This book on decision making helps to understand such questions and has a collection of articles and interviews that highlight the enormousness and significance of decision making. In this book, many another(prenominal) international experts share their views on effective decision making and give insights round decision making in incompatible industries

Marketing Plan: Product and Performance Essay

As individuals become more conscious of your product, make certain they have easy to not only your own product, but to information concerning the item also.The cellular phone is easy to carry, manages schedules, and can perform all the business related tasks. The size itself has become important apart from mobility. The concept that we how are launching is of a radio and music player which is latest in the sense that you can wear it as a fashion accessory. Radio is considered to be one of the most important media apart from television and internet.The item needs to be technologically feasible.20 are extremely popular within the target market. The major target market for our product is the age between 15 and 26. According to the statistics, 30 million Pakistanis how are aged between 15 and 24. Considered in the context of total population (approx.

Think beyond the box, if you wish to launch check your merchandise into the market with a bang.This generation is the technologically accessorized generation, with everything hanging from their clothes, from cell phones to CD players, and computers are a way of life. This is a branded generation, brand names, association with the great life and other different symbols are important. The emerging concept of brand association amongst teens and adults, and awareness will make our product more appealing to the customers. Our Primary objective is to achieve get our product recognized and make the consumers to get performance of the product way much better than their expectations.For instance, you might provide a product that is quality that is high at even a support that is flexible or a premium cost.The higher secondary data for our assignment came from the internet, newspapers and magazines.Current Market Situation:The current market situation is that from the cheapest of cellular phones to the most expensive, every smart phone has at least a radio in it that works from earphones that do the job of an antenna or the smart phones carry wireless radio connectivity. Other than that most phones have music players. In such a market where mobile phones are treated as a necessity from quite a long while we’d enter with a product that has a awful lot of internal memory, long batter and works hand in hand with the fashion.

Even if your merchandise is the most recent economic advancement in the business it is likely to result in complete failure if theres no effective route to get to the target group of consumers.The basic concept that we are launching is of an earring radio and music player which is latest in the sense that you can abrasive wear it as a fashion accessory. We are  launching it under the brand name LAPCA. Radio is considered to be one of the most important media apart from television logical and internet. The major source in use during cricket matches, exercising in the morning and during traveling for work or school.Paid political Advertising How you promote your product is as vital as distribution.People would not need to get their ears pierced to wear long earrings and we bring music player and radio attached to such a small earpiece that would not be noticed much (like the other offerings of attached Bluetooth insert earphones that appear too large).Objectives and issues:Incr ease the profits by at least 10% in the first year of the launch. Issue: How to significant increase the awareness amongst customers about this product?To create 10% market share for the product and to work to improve it further. Issue: What great measure to take to identify the potential customers of the product in the market?To identify 5 potential outlets where to place the product initially.

Each approach good will be different consistent with service or the merchandise youre offering.We will market our product through multiple segment strategy, as we are be targeting GEN X and GEN Y belonging to upper class and upper middle class of our society. Through integral multiple marketing, Moby X can achieve market position as because it is a product which provides mobility, style and fulfills the needs of the consumers.Moby X is a part of the clinical most reliable and trusted technologies belonging to LAPCO which is using Japanese latest technology in it which would further strengthens the reputation it would acquire. Now days, how there is a growing trend of adopting the inimitable style which people will definitely feel after purchasing the product.Following that, you ought to be aware of customers will assign to your merchandise.Market Positioning:Moby X has been positioned in the customers mind as a part of their lifestyle it impeccable suited their personality. It has positioned on the personal following grounds:Made for you exclusivelyLifestyle and technologyEarrings with variety of colors and designFine-looking wrapping and easy to carryStatement:â€Å"Enjoy with Style†Ã¢â‚¬ ¢ Characteristics affecting Adoption:†¢ Relative Advantage: The first of new its kind is being introduced in the market; the concept itself will attract the customer.†¢ Compatibility: Moby X higher range of frequency will make it easier to add main channel and thus more value to the product. Secondly, memory of 20GB to carry your songs and making of playlists.

Marketing is a fundamental important part of business achievement.Age:Our product caters to women ranging from age 15-26 yrs old. Moreover, through our advertisements we have portrayed an active woman who is cold working out or busy in kitchen chores.Occupation:Moby X targets women belonging to each and every type of occupation whether it is a housewife, student logical and working women.Income:Our product Moby X caters to upper class and upper middle class.At times it is helpful to look at recent publication marketing as what it is actually a enterprise.SWOT AnalysisStrengthensBeing first of its kind to be launched in the marketThe smaller sizeThe mobilityThe attractive package and demo included in the gadgetThe exquisite location of electronic gadget’s other outlets in different mallsEasy to useIn accordance with the latest fashionAttractive mix of radio and music player hand in hand as a same fashion accessory Japanese technology, one of the most reliable manufactures WeaknessLimited warrantyRequires proper maintenanceBatteries are to be charged according to usage level thus requires cost to keep the little gadget workingOpportunitiesThe customers are fond of accessories which can help extend our accessories from earrings to rings, bracelets and necklace fair Hearing radio can replace the care tapes as being mobile and fashionable in nature Being a new product creating a new market the competition is minimized to a first great extent The distinctive attributes will outweigh the element of high price The opening of the new malls throughout the country with better electronic outlets will provide a better location to display the gadget There is an opportunity for line extensionNew technology is in its growing stage which helps attract customers with new its distinctive attributes The interests of teenagers in acquiring latest technology will further increase the market share Computer system placed at the electronic outlets could self help provide fr ee demos of the product at the outlet A survey at the outlet about the buying experience of the product and after sale experience can great help make the product more effective and increased customer satisfaction The smaller size and mobility if appreciated could provide line extension for the productThreatsThe electronic market is still under developed in PakistanThe fluctuating electronic logical and political conditions of the country can hinder the sale of the product Less awareness amongst the public about the electronic items The training of sales person for the productCompetitors can come up start with a similar and better product before our product is established The higher price of the product could lead to duplicate products in the market The health conscious people could negative resist the productThe fashion conscious people may not take the initiative to buy the productThe analytical buyerMarketing Environments (PEST ANALYSIS)Political:The fluctuating political environm ent in the country can be dangerous. Since the gross product being developed is manufactured in another country the support of the government is required to keep the government conditions in import and export stable logical and to strengthen relationships with the other country to grow the business further. Economical:The product that is being launched is an expensive product the economic conditions will determine the national income or the buying power of the consumer which indirectly will determine whether the people would be willing on the products that are not part of their basic needs.Social:Since the product is an earring radio and music player which would be fixed in an earring placed quite close to the ear can be considered as dangerous unlooked for the ear.

Your marketing program should begin with an executive summary.Moby X direct competitors are small radios (ear piece) and new mp3 players that can fit in ear easily.COMPETITIVE ADVANTAGEMoby X is not just a FM radio with music player but it is consider also a blend of fashion and technology. Long lasting Japanese battery gives it an edge over other mini radios logical and music players that have maximum life of 2-48 hours on continuous use. Providing maximum FM band range from 87-108 MHz among new its competitors who offer mini radios with FM band 88-108 MHz Furthermore, adding value to the music player with 20GB built-in memory which wouldn’t look small for at least 10-15 years from now.You want a marketing program, to increase your organization.Channel and former logisticA value delivery network is made up of the company, suppliers, distributors and ultimately customers. Here will be a layer of intermediaries that good will perform work in bringing our product and its o wnership closer to the final buyer. For our earring local radio and music player we will have both a direct and indirect marketing channel. We will have a customer marketing channel.

Marketing own plans are included in business plans, offering data demonstrating investors the way the corporation will increase and first and foremost how they how are going to guarantee a return on investment.LEVELS OF PRODUCTCore ProductMoby X provides a solution to its users that connect them to the global world and at the thk same time add value to their beauty. It is smallest in size but greater in quality and style that’s what the consumers want. Actual ProductMoby X, an earring radio and a music player.Augmented ProductCustomers are provided with the free demos of the product on computer system installed at the outlets and for further understanding, instruction booklet is also provided with Moby X.In addition, it can be explained as a method which helps a business to choose the best common use of its assets to achieve corporate aims.PRODUCT COMPOSITIONProduct Quality:Moby X works great, everywhere in the world, under brand name LAPCO using Japanese microchip techn ology logical and providing the FM band from 87 to 108 MHz’s Stereo-sound is really excellent plus 3-years money back warranty is also given. Product Features:Push-button Auto Seek new Microchip Technology so you can immediately and perfectly tune in stations (Automatic FM Tuning).Provides high quality stereo sound.Long last many Japanese battery included.

Seemingly, however good it is, a plan cant implement itself.Ideal for use in parties, sports, travels, hiking, working, Jogging, bike riding, boating, fishing, picnics, reading, camping, skate boarding, gift giving, foot and vehicle surveillance, to pass the time while waiting for subject, anywhere, everywhere, in the form of earring as simple microchip (radio). A music player main memory of 20GB built-in.Product Style and Design:It comes in many splendid colors with different style for female. It is designed in a way so as to increase portability.The advertising program would then summarize the objectives which need to be achieved in order to achieve the fifteen percent increase.Packaging:Moby X what comes in a square and heart shaped gift box.Labeling:All the important information is mentioned on the label. The label contains the name of the product, name of the manufacturer and distributors, warranty limit, warnings, guidelines on usage.Product Support:A booklet on guideline s regarding the product is provided with Moby X.

Done properly, your advertising plan is currently going to be the detailed roadmap you follow enhance the achievement of your company and to acquire customers.The price is aligned with other marketing mix covering the promotion, placement and product.Cost:The political organization has tried to achieve economies of scale but not the cost of quality. The cost is being monitored and is kept to a minimum by choosing the best second deals given by the supplier and managing the cost accordingly.Organizational Considerations:The price set has been influenced by different functions of the organization including the finance, manufacturer, sales logical and marketing and the higher  management.With your promotion plan bundle, you will have the ability to construct a advertising and marketing program.44ZI AM Radio Rs. 8405Tiny FM Radios (China Toy Factory Inc)Rs.1200Mini Mp3sRs. 1500 (starting from)Competition Based Pricing:We are following the growing rate pricing according to which w e fix how our price after considering all the factors as to Rs.

PROMOTIONMoby X being a new product in the market would require intensive advertising. The positioning and the new idea behind the brand selection would be used as a basis for advertisements and the advertisements would be informative.ADVERTISINGRadio:Radio FM channels would be able to attract the major cream who could use our product and create a positive word of mouth for others. Since they being the regular radio good listeners would be excited to use this product as they could carry the radio with them.Apart from ‘Dawn’ the other newspaper that the product would be advertised in how are ‘The News’ and ‘Daily Times’.Magazines:Moby X being a technology product it would be advertised in magazines as ‘SHE’ a leading magazine. Another magazine that is famous amongst out flat major target segment the teens is ‘Young Times’. It is Dubai based magazine is especially for kids.Television:The few major channels as HUM TV and GEO TV will be given the task to advertise the product.Websites:Msn.com/Click on line a website providing information regarding new technologies, funmaza.com a famous website viewed by most of the Pakistanis and Apniisp.Action ProgramsJuly: We good will launch a sales promotion campaign in Karachi city which should be estimated at around RS. 2 Million. During this period our main aim is to make the consumers aware of the product through excessive adverts it is  essential for us to educate our dealers and consumers properly. Our main conscious awareness campaigns will be concentrated toward the television and internet it will fix in a relatively low and economical budget.