Friday, February 21, 2020

Answer the five following questions Assignment Example | Topics and Well Written Essays - 250 words

Answer the five following questions - Assignment Example In the same way, a sense of likability arises as one is forced to view the advert till it ends. The advert therefore scores very well in terms of the best qualities of conventional adverts. 2) The company using alternative advertising is the clothing giant Barbour which is using quality as a way of advertising its products. The organization has realized that quality products will always sell and has therefore reduced the conventional forms of advertising. The focus in this regard is to ensure that each product is uniquely made and scores very high from the consumers. In essence, this strategy has over the years worked effectively for the organization and has enabled it to lead its industry. 3) One ethical dilemma in marketing was realized by Toyota in its decision to recall some of its brand that had defective components. Indeed, this was a hard choice to make for the organization but it had to be done. It was indeed a great ethical dilemma for the management due to the great costs that were involved and the need to uphold quality which has always guided the

Wednesday, February 5, 2020

Organisational Culture and Change Management Research Paper

Organisational Culture and Change Management - Research Paper Example The above changes are dealt in with a special focus on the impacts of the same on employees and intervention procedures enabled by the business managers. Organisational Culture and Change Management General Understanding Organisational culture is generally held to be a system of beliefs or values reflected by the employees, staffs, and managers related to a concern that in turn contributes in distinctively separating it from other concerns in the related or other industries. Seven parameters are studies that contribute to the development of such distinct organizational cultures in different organizations. Firstly the culture sets of an organization are dominated by the attribute of risk-taking or the parameter of creativity and innovation ingrained in the employees. Secondly, the behavioral attributes of the people pertaining to the study of an event in a precise or detailed fashion also amount to the development of organizational culture in the concern. Thirdly the cultural paramete rs of an organization are also developed depending on the management styles of whether to study the processes to achieve a desired set of outcomes or to be focused on observing the outcome only. Fourthly again the organizational culture also depends on the degree to which the management body of the concern endeavors to understand the effects of the outcome gained on the people or the human resources of the specific concern. Fifthly the development of the organizational culture also earns relation to the degree of patronage rendered in the cultivation of effective teams. Sixthly organizational culture is also ruled by the degree of aggressiveness or passiveness involved in the pursuit of organizational conducts. Finally in the seventh case organizational culture also earns relation to the fact in whether the concern focuses on stability or whether it focuses on gaining significant growth (Roodt, Odendaal and Robbins, 2009, p.424). The introduction and management of organizational cha nge in a specific cultural context are generally dealt into two essential types. The first type relates that change factor within organizations is a spontaneous or continuous process such that the managers need to focus on planning beforehand to help enable the effective implementation of the process thereby adopted. However, the first thought failed to hold good owing to the changing circumstances in the external organizational environment that in turn required the organization to rightly welcome an emerging technological transition or transformation. New changes in the technological environment of the concern stand as an emergent process in contrast to the pre-planned environment. Adaptation to emerging technological changes helps the organization to stand the test of times and render effective customer and market-driven services.